Cloudlane's brand hadn't kept up with its product. As the platform scaled from a simple cloud dashboard to a full infrastructure suite, the visual identity felt fragmented — inconsistent typography across marketing, product, and docs, a color system that had been patched together over time, and no clear design language tying it all together. They came to us for a brand facelift that would unify everything without starting from zero.
We anchored the entire rebrand around a new typographic system — a grid-based display font paired with a refined sans and mono, designed to work seamlessly across product UI, marketing pages, and developer documentation. Every glyph was tuned for consistency at any scale, from 12px interface labels to hero headlines. Built on strict vertical metrics and a shared spacing rhythm, the type system became the backbone of Cloudlane's new visual identity: precise where it needs to be, expressive where it counts. The result is a brand that feels engineered — because it is.