running in red dirt

Norra

running in red dirt

Norra

running in red dirt

Norra

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Norra

Real-time analytics for data-driven product teams.

Real-time analytics for data-driven product teams.

ROLE IN PROJECT:

Product Design & UX

ROLE IN PROJECT:

Product Design & UX

ROLE IN PROJECT:

Product Design & UX

PROJECT YEAR:

2025

PROJECT YEAR:

2025

PROJECT YEAR:

2025

DURATION:

6 weeks

DURATION:

6 weeks

DURATION:

6 weeks

WORK DONE:

Dashboard redesign, design system, information architecture

WORK DONE:

Dashboard redesign, design system, information architecture

WORK DONE:

Dashboard redesign, design system, information architecture

the problem

the problem

Norra's analytics dashboard was powerful — and almost unusable. Years of feature additions had turned the interface into a maze of nested menus, overlapping panels, and competing data views. New users churned within the first week, and even power users relied on internal wikis just to find basic reports. The product team needed a redesign that simplified the experience without removing the depth their enterprise clients depended on.

the solution

the solution

We restructured the entire information architecture around three core user flows — daily monitoring, deep analysis, and reporting. A new component system with consistent spacing, clear visual hierarchy, and contextual tooltips replaced the cluttered interface. Complex features didn't disappear — they surfaced exactly when needed through progressive disclosure. Onboarding time dropped from days to hours, and support tickets related to navigation fell by 60% in the first quarter after rollout.