Stackfield had a strong product but a weak first impression. Their landing page hadn't been touched in two years — generic stock imagery, vague headlines, and a signup flow that lost 70% of visitors before they ever saw the demo. The team knew the product converted once people tried it. The problem was getting them there.
We stripped the page back to what actually mattered: one clear value proposition, real product screenshots, and a three-step flow that puts visitors into a live demo within 60 seconds. Every section was built around a single objection — pricing anxiety, setup complexity, security concerns — and answered it before the visitor could scroll past. Within the first month after launch, demo requests increased by 3x and the average time-to-signup dropped from 8 minutes to under 2.